Search Engine Optimization (SEO) is a set of strategies and techniques used to improve the visibility and ranking of a website or web page in search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website, which can lead to higher visibility, more visitors, and potentially more conversions or sales.
Key characteristics of Search Engine Optimization include:
SEO is an ongoing process, and it requires continuous effort and adaptation to changing search engine algorithms and user behavior. It's a crucial component of digital marketing for businesses and website owners looking to improve their online visibility and reach their target audience.
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