Application Store Optimization (ASO) is the process of optimizing a mobile app's presence and visibility in app stores, such as the Apple App Store and Google Play Store. The goal of ASO is to improve an app's ranking in search results and increase its visibility to potential users, ultimately leading to more downloads and higher user engagement. ASO is similar to Search Engine Optimization (SEO) but is specifically tailored to mobile app stores.
Key characteristics of Application Store Optimization include:
ASO is an ongoing process that requires constant monitoring and adjustment to keep up with changing trends and user behavior. By optimizing your app store presence effectively, you can increase your app's discoverability and drive more organic downloads.
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