KNOW ABOUT Display/Search Ad-Words

Google Ads (formerly known as Google AdWords) is an advertising platform developed by Google that allows businesses to create and display ads on Google's search engine and partner websites. It's a powerful tool for businesses to reach their target audience and promote their products or services.

Key characteristics of Display/Search Ad-Words include:

  • Google Ads Account: To get started with Google Ads, you'll need to create an account. You can sign up for an account on the Google Ads website.
  • Campaigns: Campaigns are the highest-level structure in Google Ads. You create campaigns to represent your advertising goals. For example, you might create separate campaigns for different products or services you want to promote.
  • Ad Groups: Within each campaign, you create ad groups. Ad groups contain a set of related keywords and ads. This helps you organize your ads and target specific audiences.
  • Keywords: Keywords are the words or phrases that trigger your ads to appear when someone searches on Google. You choose relevant keywords that relate to your products or services. Google Ads allows you to specify the match types for keywords (e.g., exact match, broad match, phrase match) to control how closely the search query must match your keyword.
  • Ad Creation: You create ads for each ad group. Google Ads offers various ad formats, including text ads, image ads, video ads, and more. You write compelling ad copy and add relevant keywords to these ads.
  • Optimization: Regularly review and optimize your campaigns by adjusting keywords, ad copy, bid strategies, and budgets based on performance data. A/B testing can help you identify what works best.
  • Quality Score: Google assigns a Quality Score to each keyword in your campaign. It's based on the relevance of your keywords, ad copy, and landing page. A higher Quality Score can lead to lower costs and better ad placement.
  • Conversion Tracking: Set up conversion tracking to measure the actions you want users to take after clicking on your ads, such as making a purchase or filling out a contact form.
  • Geotargeting: Specify the locations where you want your ads to be shown, which is especially important for local businesses.
  • Ad Scheduling: You can choose when your ads will run, either 24/7 or during specific hours and days of the week. This helps you target your audience when they're most likely to be searching for your products or services.
  • Reporting: Generate reports to analyze the performance of your campaigns and make data-driven decisions for optimization.

Google Ads campaign can be complex, and it often requires ongoing attention and adjustments to achieve the best results. Additionally, staying informed about changes in Google Ads policies and best practices is crucial for success in online advertising.

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