Google Ads (formerly known as Google AdWords) is an advertising platform developed by Google that allows businesses to create and display ads on Google's search engine and partner websites. It's a powerful tool for businesses to reach their target audience and promote their products or services.
Key characteristics of Display/Search Ad-Words include:
Google Ads campaign can be complex, and it often requires ongoing attention and adjustments to achieve the best results. Additionally, staying informed about changes in Google Ads policies and best practices is crucial for success in online advertising.
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