Lead-based marketing is a strategy used by businesses to generate and nurture potential customers, or "leads," who have shown interest in their products or services. This approach focuses on identifying and capturing the contact information of individuals or organizations who are likely to be interested in what the business has to offer. Once these leads are obtained, the company can then engage with them through various marketing efforts to convert them into paying customers.
Key characteristics of Lead Based Marketing include:
Lead-based marketing is commonly used in B2B (business-to-business) and B2C (business-to-consumer) marketing, and it can be highly effective when executed well. However, it requires a well-defined strategy, the right tools and technology, and a commitment to ongoing optimization to generate consistent and quality leads that convert into customers.
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